Client Alexander Money
Discipline Branding & Identity, Illustration, Print, Web Design, Web Development,
Complete branding & identity, web design and development project for a new financial advice company with a focus on self-invested pensions and investments.
Out with the old
Financial companies, particularly those in pensions and investments tend to have a bad reputation so we were keen to emphasise just how different Alexander is to other providers.
We did away with smiley pensioners and cringey stock photos, and took a fresh approach; developing a friendly and approachable logo and brand identity around the core theme of freedom, using a combination of lively illustrations, friendly typography and bold colours.